Digitizing Sales, Operations, and Logistics at BirdBlocker

The Challenge

BirdBlocker deliberately chose to build a lean organization. Rather than setting up a traditional back office with additional staff, they aimed to keep their team self-sufficient by automating repetitive tasks. This created the need for a scalable digital infrastructure that reduces errors, enforces consistent processes, and eliminates reliance on manual labor.

The Solution

We developed a comprehensive digital infrastructure tailored to BirdBlocker’s specific business processes. The platform includes:

• A full-featured order management system
• Customer management tools
• Document automation for invoices, pro formas, customs documentation, packing slips, and more
• A quotation tool with review flows for employees and managers
• A customer portal with self-service account management
• A custom-built webshop and multiple informative websites
• Price list management per customer or group
• Reporting and export tools

The system is powered by MedusaJS, Strapi, and Nuxt, delivering a seamless and scalable experience across all internal and customer-facing processes. We also implemented integrations with their logistics partners, CRM, and commercial tooling to unify data flow and streamline operations.

Role-based access control (RBAC) ensures that users only see and manage what’s relevant to their responsibilities. This structure enforces clarity, accountability, and security across the platform.

The Results

• Seamless automation of key workflows
• No additional headcount needed despite business growth
• Significant reduction in manual errors and task repetition
• Integrated toolset connecting sales, logistics, and customer service
• Real-time insight and control across the entire operation
• Stronger internal processes and faster decision-making

Testimonial

Hans de Grooth, the owner of BirdBlocker.shop left this detailled testimonial:

After 4 years of expanding collaboration on various projects, we have a full grasp of the versatility, professionality and value of House of Devs as a strategic cornerstone of our operation.

We began working with House of Devs roughly four years ago, initially to step in after setting up a back office / inside sales department didn’t work out as planned. What started as a fix to improve on the workload has evolved into a long-term and invaluable collaboration. He quickly replaced the vast majority of manual tasks through automation, and from there, his role grew steadily. This helps us to keep the organisation lean and empower everyone to be self-reliant in their tasks. Today, his solutions have become pivotal in how we shape and run our expanding organization.

Over the years, House of Devs have built our e-commerce platform, designed and implemented a custom back-office system, and integrated this with our CRM, real-time data from our logistics partner, and various other commercial tools. The result is a connected, scalable infrastructure that supports our day-to-day operations and gives us clear insight and control. Tasks like order processing, documentation, and partner communications have been streamlined, which has significantly reduced overhead and improved reliability.

What sets House of Devs apart is his ability to take operational needs and translate them into focused, practical solutions. They understand business logic just as well as technical architecture and always keep the bigger picture in mind. Whether it’s internal systems, customer-facing processes, or third-party integrations, his solutions are thoughtful, efficient, and well-aligned with our goals.

Their way of working is straightforward and to the point. House of Devs doesn’t overcomplicate things, and is honest about what makes sense and what doesn’t. That’s something we value highly. We’ve sent them into several partner companies to connect system information on our behalf, and without exception, they’ve all decided to work with him directly to improve their own tools, which speaks for itself.

Thanks to the systems House of Devs put in place, we’ve been able to grow without increasing overhead headcount at the same pace. Several time-consuming processes are now fully automated, freeing up our team to focus on more strategic work. We operate internationally, and the flexibility and compliance he’s built into our infrastructure have made a real difference.

In short, House of Devs, we can rely on, both as a developer and as a business partner. We confidently recommend them to any organization looking to build smarter, more integrated systems.

What we did